Digital savvy clientele now expect that a payment should take a matter of seconds and includeĭigital wallet options such as Apple Pay & Google Pay. These solutions can be more beneficial than app-based ordering as it removes the need for customers to download a new app to order their food. It is with great speed that restaurants and takeaway vendors have adapted their payment strategies to the post-COVID cashless landscape, implementing automated and digital solutions such as browser-based ordering and online payments through Near field communications The role of technology in the payment experience
In term of recovering profits for the sector, improving the customer experience through automation is also likely to result in more orders, higher spending and increased customer advocacy. Technology has now cemented its place throughout the restaurant ecosystem from bookings through to staff management and effectively leveraging automated systems effectively can make the reservation, ordering, payment, and delivery experience much more streamlinedįor both the business and the consumer. More eco-friendly technology-driven strategies to reduce carbon footprint. Pandemic has undoubtedly served as a catalyst for the role of technology & automation to recoup losses with some estimating that the sector has advanced 10 years over the last 18 months.Īt the recent Restaurant & Takeaway Expo in London a key theme was the role that technology can play in the dining experience, whether that is by enabling restaurants to automate repetitive and labour-intensive tasks to reduce staffing costs or introducing State of the Hospitality Industry). The unprecedented events of the last 18 months have resulted in massive loss of earnings for the sector merchants are looking for ways to save time and money by increasing order volumes with less human involvement. 87% of industry restaurant operators, owners and managers believe that technology adoption has been critical for survival throughout the COVID-19 pandemic ( Global
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